51win49loon

Redbubble is an Australian company, which operates two online marketplaces, Redbubble.com and TeePublic.com, where artists can upload their graphic designs and customers can shop for various items on which these designs are printed. The printing is done by third-party fulfillers using digital printing technologies, which make printing small volume or even single unit orders economical. Artists receive royalties on the sale of each product bearing their design. Redbubble is the largest online marketplace that focuses solely on this niche industry, known as “print-on-demand.” Redbubble’s marketplace model is based on a flywheel effect, described in Redbubble’s annual report thus: …the more artists in the marketplace, the more relevant content and so more reason for customers to come. The more customers the better the fulfilment network becomes, and this in turn brings back more customers. And with more customers more artists are attracted. The pandemic was a boon to the business, and...